Shindig 11 Website and Logotype

Website / UX / Identity
Shindig captures the timeless style and laid-back attitude of the American Southeast. Set in Alabama, Shindig is fashion label Billy Reid's festival of music, fashion, food and craftsmanship.
The festival identity sets out to capture the same striking elegance, with the number "11" hidden in the logotype. The website's user experience makes it easy to browse through the festival's offerings, with tickets always one click away.
Designed at
ST8MNT for Billy Reid
Design & Art Direction
Parker Foote
Parker Foote
Sebastian Arredondo
Creative Direction
Joshua Sage Newman
Shindig 11