Vegas Strong
My heart goes out to the victims and their families of the devastating attack that took place in Las Vegas at the Route 91 Harvest Festival on October 1, 2017. Although I'm proud of the work I did for this music festival, I'll never look back without feeling deep sadness. I hope these visuals stand as a positive reminder of the joy that the people of the Route 91 Harvest Festival in Las Vegas brought to the world. We will not let hate win over love.

Route 91 Harvest Festival Website

Website / UX / UI
Vegas meets country. Route 91 Harvest is a country music festival that takes place right in the heart of the Las Vegas strip. The 2017 festival website needed to capture the energy of Vegas, and provide a functional experience for fest goers to learn more about the 'three-day neon sleepover.'
I was inspired by the eclectic neon signage that's rooted in Las Vegas' iconic visual language. This site features a potent mix of typography and neon illustration to accurately capture the mood of Vegas, and match the stimulation of the atmosphere.
Designed at
ST8MNT for Live Nation Nashville
Parker Foote
Art Direction
Aaron J Rayburn
Creative Direction
Josh Cole