Richland 1901

Richland Country Club, founded in 1901 in Nashville, Tennessee, boasts a strong tradition of community and an avid passion for golf. Renovated facilities prompted a rebrand that would draw attention to the club's evolution, maintaining the timeless and traditional feel that's true to Richland. The robust visual identity system features an R monogram with a hidden bullet symbol, matching the tee markers on the Richland golf course. A crest features the architecture of the clubhouse. Custom logotype matching the R monogram styling was created to be used for special occasions. The brand system sets up Richland to look to their future while embracing the brand's legacy.