Motif on Music Row Hotel

Inspired by the record labels brand that built Nashville's music recording legacy, the brand identity system for Motif on Music Row was designed to represent a boutique hotel with a historic backing track. The logomark features shapes reminiscent of music notes which play together to create an M that is open and light, like the spacious suites the hotel boasts. The custom-lettered logotype was built to match the mid-century modern architectural style of the hotel. Brand applications such as signage, guest experience collateral and website UX / UI design work together to tell the story of the hotel and invite guests to experience Nashville in comfort.