The Jubilee community's vibrant brand identity system and optimistic messaging attract northwest Houston home buyers who are looking to embrace wellness in their lifestyle. The logo system features an icon depicting a joyful sun burst that doubles as a compass, suggesting bright, sunny days ahead. Brand and messaging guidelines were established to ensure a positive, relaxed and confident brand voice reflecting the rejuvenating spirit of the brand. "The Joyful Neighborhood" tagline is used on a circular crest to differentiate the community from the buttoned-up, monotonous new home development competitors in the area. This colorful and uplifting brand system offers cohesion across a wide range of physical, digital and experiential applications.
Designed at
ST8MNT for Jubilee by Johnson Development
Creative Direction, Art Direction, Design, Copywriting
Parker Foote
Art Direction, Design
Abby Murdock
Design
Elle Sommerville, Grace Goga, Anthony Formisano, Tanner Germany, Tanner Dunning
From district names to sidewalk graphics, swag bags to the website, the Jubilee brand uses joyous terminology and harmonious color patterning to cast the vision of a wellness-driven lifestyle to resonate with the growing Millennial and Gen Z home buyer audience without alienating older generations.
