Inspired by sound waves, the IEBA logo suite visualizes the idea of amplified voices for those whose job is to amplify the voices of others. IEBA, International Entertainment Buyers Association, is a trade organization for live entertainment professionals to network and learn from industry peers. The IEBA brand identity system captures the passion behind the scenes of live entertainment with energetic, tactile graphics and a color palette inspired by stage lights.
Designed at
ST8MNT for IEBA
Creative Direction, Art Direction, Design
Parker Foote
Brand announcement Video Animation
Grace Goga
IEBA's annual conference is the largest touchpoint of the brand for its members. It was essential for the brand to feel distinctive and memorable on conference visuals, but be adaptable enough to evolve each year. From temporary wayfinding signage to stage screens to lanyards, the IEBA brand was designed to bring the noise.
A brand announcement video was created to introduce the new brand to the organization's stakeholders. Moving graphics, text and video tells the story of an organization dedicated to spreading the reach of its members. A storyboard with style frames were designed to align with the client's vision before the animation process began.
