Floats McGoats

It's every wee goat for themself! In collaboration with Hootenanny Games and Galactic Sneeze, the Floats McGoats brand, story, graphics, product design and game experience were developed to capture the minds of families and friends looking to play a strategic game perfect for all ages. Gamers place sticks to build rafts for the Scottish, seafaring goats to escape a shipwreck. Goat and shark characters, packaging graphics, dice icons and everything else inside the box were designed and user tested to maximize fun and minimize confusion, leading to a game that "kids" can play. Photography direction by Elle Sommerville. Photos by Elle Sommerville, Joshua Sage Newman, Parker Foote and Tanner Dunning.