Durham Farms

Brand Refresh / Ad Campaign / Environmental / Website
Inspired by a DIY aesthetic made popular by suburban moms and Etsy, the Durham Farms brand refresh embraces a down-to-earth hometown feel that's true to the Nashville suburb where the master-planned community is located. The brand appeals families and empty nesters looking to join a community that's not too far away from the city.
Bright colors, hand-rendered type and warm imagery contribute to the aspirational and colorful vibe that stands out from the clean-cut look adopted by competitor communities. The brand's visuals and messaging are cohesive and distinctive, making it instantly recognizable across environmental, print and digital mediums.
Designed at
ST8MNT for Durham Farms
Art Direction
Parker Foote
Design
Parker Foote
Creative Direction
Joshua Sage Newman
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Durham Farms
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