Inspired by a DIY aesthetic made popular by suburban moms and Etsy, the Durham Farms brand refresh embraces a down-to-earth hometown feel that's true to the Nashville suburb where the master-planned community is located. The brand appeals families and empty nesters looking to join a community that's not too far away from the city.

Bright colors, hand-rendered type and warm imagery contribute to the aspirational and colorful vibe that stands out from the clean-cut look adopted by competitor communities. The brand's visuals and messaging are cohesive and distinctive, making it instantly recognizable across environmental, print and digital mediums.